The Problem
Pocket FM needed to rapidly scale their content library by onboarding and retaining high-quality writers, but lacked a structured system for writer acquisition, education, and community engagement.
Approach
- 01
Designed and launched a 1-month Writer Fellowship program with structured curriculum covering long-form content creation, platform optimization, and monetization strategies
- 02
Built automated onboarding workflows and engagement systems to handle 1,000+ participants efficiently
- 03
Established WhatsApp Communities for real-time writer support, achieving 300 daily active users and 70% monthly retention
- 04
Created systematic community rollouts including monthly newsletters, social media coverage, educative courses, and AMA sessions
- 05
Implemented OKR frameworks and workflow automation, driving 50% productivity boost and 30% TAT reduction
Outcome
1,000+
Fellowship participants onboarded
100+
Graduates completing 30,000+ words each
60+
Novels delivered to the platform
10×
Content visibility increase through strategic placements
7,000+
Writer community members
70%+
Stakeholder NPS achieved