The Problem
Book lovers lacked a dedicated mobile platform that combined reading with community engagement. The challenge was to build, launch, and scale a reading app from zero while competing against established players.
Approach
- 01
Launched a mobile reading app on iOS and Android, achieving 1,000+ downloads in the first quarter with 4.8★ average rating
- 02
Secured placement in JECRC Incubation Centre, reducing user acquisition costs by 15% and accelerating feature releases by 30%
- 03
Built and led a team of 7 developers, designers, and marketers
- 04
Ran targeted growth campaigns including campus ambassadors, referral incentives, and social media ads to acquire first 500 users in 6 weeks
- 05
Established a Discord community of 250+ readers through 12 virtual events including book clubs, author Q&As, and reading challenges
Outcome
1,000+
App downloads in first quarter
4.8★
Average app store rating
40%
Monthly active user growth
25%
Week-over-week growth rate
250+
Discord community members
35%
User retention boost from community events