The Problem
Leher App had stagnating user engagement with only 1.2K daily active users. The platform needed a strategic approach to drive user adoption, retention, and monetization.
Approach
- 01
Successfully introduced and educated users about monetization features on the platform, creating value propositions that drove adoption
- 02
Launched a newsletter strategy that doubled customer retention (sessions per user from 2 to 4)
- 03
Analyzed user behavior to derive feature recommendations like banners, resulting in 4× user participation in campaigns
- 04
Researched and implemented room moderation features that doubled user satisfaction
- 05
Built brand voice, color palette, and theme for social media revamp achieving 4× Instagram views
- 06
Managed end-to-end influencer marketing campaigns increasing userbase by 200K
- 07
Hired, trained, and managed 10 quality show hosts to drive high-quality conversations
Outcome
100×
DAU growth in 3 months (1.2K → 100K)
2×
User retention increase through newsletter
4×
Campaign participation through UX improvements
200K
New users from influencer campaigns
4×
Instagram views through brand revamp
INR 100K
Marketing agency coordination